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Buick is part of the General Motors family of brands in the U.S., along with Chevrolet, Cadillac, and GMC.
Historically, Buick has been known for attracting older buyers, but the brand's emphasis on SUVs over sedans has led to a younger demographic.
Compared to Chevrolet, Buick offers a more premium experience, while Cadillac caters to a traditional luxury audience.